5 Important Social Media Metrics

Here’s a great article from Social Media Today sharing the findings of Hub Spot on 5 important social media metrics you should be watching out for in your marketing campaign. Are you taking full advantage of your outreach and sales potential online?


5 Social Media Metrics That You Should Pay Attention To

social media monitoring toolsSocial media can provide your business with an overwhelming amount of information to track, from mentions of your brand in online conversations to the amount of traffic that your website receives due to your social media marketing efforts. While taking advantage of social media monitoring tools to gain this information is vital to your business’s success, HubSpot shares that there are really 5 social media metrics that a CEO should pay attention to:
  1. Social Media Channel Reports. The average business spends more than 6 hours a week implementing a social media marketing strategy. With so many social channels available to reach your target audience, you need to determine which channels are the best use of your time. Social media channel reports will share how many visits, leads, and customers are being referred from each channel, which will therefore highlight where you should spend your time to be most productive.
  2. ROI Data: The majority of businesses will agree that accurately determining the ROI of a social media marketing strategy is a challenging task. Finding a way to build your marketing analytics into your contact management system is the most efficient way to gain a true perspective of what your ROI really is. By having this information readily available, you can easily adjust your goals when necessary and make better projections of future outcomes.
  3. Customer Response Rate: We’ve talked about how social media has become a forum for customer care as consumers want to have their issues resolved in a timely manner…. READ MORE
(Image via CISQ Blog)

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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