Girls vs Guys Online

As much as we love to point out how similar men and women are (disproving old and often incorrect stereotypes about gender), there are of course many areas where we are indisputably different. And this is actually a good thing – social networks are malleable, guided and shaped by the people who use them, and both men and women are accomplishing a lot on their favorite platforms.
For example, men are more active on LinkedIn than women (54% men), while Twitter has attracted a majority female audience (62%). Men also spend about an hour on YouTube each week, compared to about 35 minutes for women.
These features are a little subjective, naturally – we know a lot of gals who spend more than 35 minutes a week on YouTube, and a lot of guys who are extremely active on Twitter – but it’s interesting to see where we gravitate to when we want to be social.
And here’s the real kicker: according to Entrepreneur, more women (71%) are active on social media than men (62%). Does this surprise you? How active are you online, and what sites do you prefer?
We found a really great chart with some info about this subject from Internet Service Providers – take a look!

Please Include Attribution to InternetServiceProviders.org With This Graphic
Social Gender Infographic

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
This entry was posted in Facebook, Online, Pinterest, Presence, Social Media Headlines, Studies, Twitter and tagged , , , , , , . Bookmark the permalink.

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