According to a recent survey conducted by SmartBrief, top brands ignore about 7 in 10 customer tweets.
“A survey of 50 of the top retail brands reveals that only 29% of those using Twitter respond to customer tweets, suggesting they are inconsistently working social media into an overarching marketing strategy. Those retailers have adopted Twitter in high numbers — 90%, compared with 60% on Pinterest and 42% on Instagram — but the customer-response rate is higher on the other networks, according to the Acquity survey. “The important takeaway for brands is to avoid haphazard or sporadic use of social media,” says Jay Dettling of Acquity.” (SmartBrief.com)
Is your company paying close enough attention to social sites where customers and fans post about their experiences, ask questions about your products, or share news about your company? If not, you are missing out on important information, as well as effectively alienating your business from its potential client base.
For the 2013, make a New Years resolution to set aside time each week to monitoring what’s being said about you online. If you cannot handle the amount of effort, or do not feel you have the expertise required to do an outstanding job, outsource your social media to a trustworthy marketing company with a proven track record of success. Keep in regular contact to make sure you are sharing good content and stay up to date on your fans’ opinions and needs.
Visit markit-group.com to see how we can help you help your clients.