Use Instagram’s New Profile Pages to Promote Your Brand

On Monday, Instagram began offering a brand new option for users: web profile pages. The pages are similar to Facebook Timeline (which makes sense, since Facebook bought Instagram for $715M last September!) and will slowly become available to more and more users over the coming weeks. A rotating collage of photos occupies the top section of the profile page, much like the Timeline cover photo would, and thumbnails are grouped together from newest to oldest underneath the top heading. Clicking on one image will make it full size, and show comments or likes it has acquired.
Although some people can see their new web profile page already, many users still cannot. To see if yours is up yet, type (your username). So far a lot of people are seeing this:

Nike’s Instagram profile is up, for example, and looks fantastic:

Is your Instagram profile page up? If it isn’t, keep checking back over the coming days to see when it goes live. What do you think of Instagram’s updated look?

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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