Social Media Continues to Influence Presidential Campaign

The race for presidency continues, with both Romney and Obama utilizing social media outlets to help get their voice heard. We were interested to hear that President Obama appeared on Reddit recently to answer questions from readers. Would you like to see more of these kinds of voter-candidate interactions? How do you feel about public officials utilizing platforms like Reddit to talk to people about their issues and vote?

President Barack Obama Joins Reddit, Does An AMA

from TechCrunch by Frederic Lardinois
U.S. President Barack Obama is making an unscheduled appearance on Reddit today. Just a few minutes ago, Obama joined Reddit and is scheduled to host an AMA (Reddit slang for “ask me anything”) session starting at 4:30pm ET. Reddit’s moderators have confirmed that this is indeed legit and the questions from Reddit’s users are already coming in at a rapid pace. Obama is scheduled to answer questions for about half an hour.
Update: The AMA has now started ended. You can find the president’s answers here. The president’s account now also shows a Reddit Gold trophy, which typically means that the user has made a donation to the site.
Reddit, of course, has hosted its fair share of AMAs by celebrities ranging from the engineers and scientists responsible for the Mars Curiosity Rover, to Stephen Colbert and musicians like Deadmau5. By getting President Obama to do an AMA, though, Reddit is definitely getting far more mainstream exposure than ever before and the fact that Obama would even be interested in engaging with the Reddit community shows that even politicians are starting to notice the rapidly growing online community.
For Obama, this is obviously an opportunity to connect with potential voters during the current election season. Reddit’s users, after all, fall into a pretty coveted voter group for the President that is also hard to reach through traditional political advertising. According to Google’s DoubleClick Ad Planner, 74% of Reddit users are male and 30% are between 25 and 34. According to Reddit’s own data, the site had almost 35 million unique visitors in 2011.
Hey, everyone: I’ll be taking your questions online today. Ask yours here: OFA.BO/gBof44 -bo
— Barack Obama (@BarackObama) August 29, 2012

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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