Sharing some press that our client Pristine Cleaners of Naples, FL just received: News-Press Coastal Life just ran the following article in which business owner Tom Janick discusses how his dry cleaning business is able to provide high quality service while maintaining safe and innovative environmental standards. Great work everyone!
Business profile: Naples dry cleaner goes green
Naples dry cleaning business stays environmentally safe while providing top-notch customer service.
10:02 PM, Apr. 19, 2012
Tom Janick walked around his Naples dry cleaning business, Pristine Cleaners, last week explaining so much. The expensive high-tech machines that cost thousands. The history of dry cleaning. How the business has evolved from dangerous to become more green.
Which was timely because Earth Day is Sunday.
Several of his 12 employees were at their duties, ironing and primping and hanging up expensive gowns, shirts and jackets.
“We’re not everybody’s dry cleaner,” Janick said.
His target audience is high-end, women such as Naples resident Jo Liddy.
“I’ll tell you, we lived in New York and my friends and I went to a dry cleaners in the city they said was the best,” Liddy said. “I’ve told Pristine time and again, this place has it all over that one. Just fantastic. Nothing is ever wrong. My greatest luxury, I send my sheets out. They come back like silk. It’s just amazing.”
The details help make the difference. Liddy said the jackets come back with sleeves stuffed with tissue paper.
To keep those garments looking well, er, pristine, requires dry cleaning.
“We know water is invasive,” Janick said. “It can shrink…. Dry cleaning doesn’t do that. That’s why we like dry cleaning. It doesn’t swell fiber because it doesn’t get absorbed. … Dry cleaning, it goes right through clothing. And it removes spills and greases because it comes from oil and greases.”
Dry cleaning was not always environmentally safe. It goes back to the origins of the business in Paris in the mid-19th century.
“It started with a guy named Jolly Berlin,” said Janick, who also owns two shops in Princeton, N.J. that operate as Craft Cleaners. And dry cleaning started in a bar.
“Somebody dumped over a kerosene lamp,” Janick said.
Somebody’s dirty vest was on the counter. The vest was soaked by the spilled kerosene and where it was wet it was clean.
“Wow!” Janick said, explaining that eureka moment.
Early dry cleaners used kerosene, and in the 20th century the solvent perchlorethelyne was used.
“It’s a hazard,” Jancik said.
Through the 1970s, 1980s and 1990s, environmental regulations tightened.
“In the late 1990s, it’s getting frenetic with these regulations,” Janick said.
The industry felt threatened, Janick said.
“We were worried,” Janick said. “We had a target on our back.”
Janick said the industry had to find new ways to dry clean. Instead of using solvents, dry cleaning became wet. And green.
In 2010, the state of New Jersey Department of Environmental Protection bestowed its Environmental Stewardship Award on Craft Cleaners.
Janick said the same safer methods used in New Jersey are used in his plant just north of downtown Naples.
The business has come a long way in the past 100 years when dry cleaners were, Janick said, relegated to industrial areas because of the flammable nature of early solvents.
Now, in a nice neighborhood, he has a 3,000 square foot plant where the actual cleaning is done and a 1,000-square foot retail space facing U.S. 41, near Naples Community Hospital.