Google to Consolidate Privacy Policies

Google has just announced that beginning March 1 2012, they will be “…getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read.”
The updated Google Privacy Policy can be found here http://www.google.com/policies/privacy/preview/.
Google has explained that it wants users to have an easier time of:
-Working across Google  (Youtube, Gmail, Calendar, Search, etc)
-Having a personalized (customized) experience
-Easily sharing content and collaborating
Updated sections include protocol for what information Google collects (such as profile information or device-specific information), how this information is used, location/cookies stored, and an explanation of how information is used.
Google has explained its “Transparency” section:
Transparency and choice
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can:
  • Review and control certain types of information tied to your Google Account by using Google Dashboard.
  • View and edit your ads preferences, such as which categories might interest you, using the Ads Preferences Manager. You can also opt out of certain Google advertising services here.
  • Use our editor to see and adjust how your Google Profile appears to particular individuals.
  • Control who you share information with.
  • Take information out of many of our services.
Overall, the changes should not have any adverse affect on the way team members use their Google applications to search, keep in touch, and share; but it sounds like the Google team is attempting to simplify their overall privacy guidelines.
Team members should take a minute to read through the policy guidelines and make sure they are current with Google’s privacy policy.
How do you feel about Google’s newest privacy policy announcement?
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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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