MARKIT Group Facebook Tip: Be Real!

Part II in our ongoing series of Facebook tips for businesses…
MIG Facebook tip #102~ Be Real.
Your Facebook fans have ‘liked’ your page voluntarily – and they can just as voluntarily ‘unlike’ your page if you do not maintain a positive, interesting, engaging presence. One very simple yet effective way of retaining fans it to just be yourself.
Here’s how: ask yourself, ‘What would I like to read about, look at, get involved in, if I were a fan viewing my page?’ Then design your content accordingly.
For example: if you have some fun photos of your office, employees, or recent events, post them. If you find or create a video that’s relevant to what you do, share it. Show fans that you want to be open and genuine with them, and they will stick around to learn more. Creating a page just to advertise your products won’t cut it.
Let your viewers see the ‘real you – you’ll be glad you did!

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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