Good PR means pitching a story to the media so that it gets published.
Great PR means going above and beyond – looking for story possibilities all the time; staying up to date with what’s going on in a client’s industry; using creativity and foresight to get the word out about a customer’s fantastic product or innovative service.
Our PR team is of the latter variety. Recently one of our team members was watching the news, where they picked up a story idea, collaborated with our client to plan the details, and voilá – a spot on Wink TV for Grace and Shelly’s Cupcakes, where the two women who jointly own the business shared their love of friendship, community, and cupcakes with the newscast. Who knew that there was a growing trend towards smaller desserts?
The interview was a huge success – and since no visit from Grace and Shelly’s would be complete without a little cupcake love, the crew got to try out the store’s products firsthand, on the house!
Now that’s what we call delicious.
We nabbed a few pictures and a link to the video so you can see what we’re talking about. Take a look!
MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.