Although it’s hard to believe, Christmas is coming up quick! People are already starting to hit the stores to check off a few items on their holiday list, and marketers are preparing for the crowds. Mobile marketing has become wildly popular over the last couple of years, and this Christmas season will be no exception. In fact, location-based marketing is expected to take a prominent role in the consumer experience this winter.
Read on for details – and check out this article in its original location, on adweek.com.
Dreaming of a Mobile Christmas
Retailers take a more active role to lure consumers By Noreen O’Leary