Breaking Facebook page news: Facebook has announced its intention to remove the Reviews and Discussion Boards apps on October 31st. The Facebook Q&A window has this to say about its decision:
Facebook rolled out its Discussion Boards app long ago, and the app hit its peak in 2010, at about 55 million monthly active users (zdnet.com). The feature allows pages to host a conversation about a topic of their choosing through their page, but in a separate forum.
Since 2010, numbers have declined, and updates to Facebook have included the decision to get rid of the Discussions tab altogether. The Reviews tab is also seeing less use, and Facebook plans to remove it in order to encourage fans to post their thoughts right on the wall. As the social networking giant explains, “We want to make sure the tools you use to manage your page are as effective as possible,” and this, in their opinion, means that “The best way to encourage conversation and feedback is through posts and comments on your wall.”
While this decision may encourage businesses to interact more with fans on their main page, it is also angering some page owners who have a good deal of content on these apps. So far, Facebook is planning to delete old conversations without offering a way of exporting the data.
Make sure to claim your Facebook Place if you have not done so already – the option to recommend a fan page to friends will still be available, allowing your current followers to suggest your business and its page to friends.