Your company’s Facebook page is an online extension of your physical business. Are you using it to its fullest potential?
Use Your Facebook Page Image As a News Update
Your Facebook profile image is one of the most important aspects of your page. The profile picture you choose for your company will have a big impact on the message you are getting across – and help you positively engage with and influence your fans.
Instead of simply posting your company logo, think of your profile picture as your first means of communication with viewers. Having a sales event? Launching an annual special? Whatever you want your fans to know about, make it a part of your profile image.
Here are two recent examples from our own design team:
These profile pictures illustrate an easy way to show company notifications to fans – plus in this case, we are pointing out a custom tab with the dealer’s inventory to help increase brand visibility.
This type of visual interaction with fans is easy to implement and doesn’t cost you anything extra in advertising fees. Give it a try!