Are You Being Brutal With +1?

In the process of exploring Google+ and all its features (some obviously in need a little tweaking), one interesting idea has been raised by an author from – how are you naming your ‘circles’?
In case you don’t know much about Google+ yet, the ‘circles’ feature allows you to add friends to specific groups (called ‘circles’) in order to share specific content with specific people. Not a new concept for social media, but this one has a twist – since you can name the circles whatever you like and have as many as you want, many people are giving very honest names to each group they create. The illustration below gives a humorous illustration of some possibilities.
For some of us, there is a worry that in a Facebook-like slip-up, certain information may suddenly not be as private as you thought, and ‘personal’ circle names become public — a potentially damaging event. But at the same time, having very clear circles saves time when deciding where to put each person and makes life easier all round.

How brutally honest are your +1 circles names?

You can view the entire article below in its original location by following this link. Be sure to check out the rest of the site for more ideas!

The Brutally Honest Guide to Naming Circles in Google Plus

Posted by John Jantsch | Tue Jul 12, 2011
Users of Google+ are quickly coming to the conclusion that one of the game changing features offered up by this new social network is the following and sharing filter called Circles.
Google Plus Circle Naming
One of the things that is plain to see, even in just a week of exploring G+, the world of online users have learned a great deal more about how to use social networks than just 3 or so years ago when we all jumped into Twitter.
Instead of blindly building followings people seem to be using the Circles tool specifically as a way to meter the stream of information and perhaps focus on smaller numbers in an attempt to limit the eventual overwhelm and uselessness that comes with large unfocused followings.
In a way G+ is acting as a bit of a do over for the early business users of Facebook that now find it harder to keep business and personal separate. This is by no means a proclamation that Facebook is dead, I’m simply finding in the early stages of G+ that people are using G+ in a way that differs from some other networks. That too will likely evolve.
Because the act of creating circles and then determining who goes where is so central to G+ it presents an opportunity to address the thinking process that goes into how we analyze these circles. I for one think it illustrates one of the most profound changes in social network use.
Instead of simply categorizing the default sounding demographic type circles such as family, acquaintances and coworkers, I’m seeing a move towards circles that consist of a focus on content – or what you expect to hear and how you expect to interact with members of a circle being the guiding light.
While Google Plus suggests some generic names for your first circles you are free to create and name as many as you like (there may be a limit, but not aware of one).
The image in this post was my attempt (humorous or not) to illustrate how I believe people are really thinking about their circles. I first published this image on G+ and it was shared over 1000 times by users, so I think others are sensing this and feeling this and struggling with this as well.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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