The Vin Diesel Approach
We’ve all had the phrase “strong online presence” drilled into our skulls. If we don’t make sure we look good online, it will effect our reputation as a business. We have to stay ahead of the curve, come up with the best material. We must do whatever it takes to get new views and likes, and strive to remain an informative and entertaining part of our viewers’ browsing experience each week.
If we’re in the game for the right reasons, we do all this because we genuinely care: about our products, about our customers, about how we handle and present ourselves professionally.
What we need to remember amidst the buzz of activity and strategy is that marketing is not just about attracting viewers and their business- it is also about relating to those whom we are trying to reach.
With 24,368,393 Facebook fans (and counting), Vin Diesel is a good example of someone who is doing it right. As an actor, director, writer, and founder of a very successful non-profit organization, Vin Diesel clearly recognizes his potential to contact and influence an extremely wide demographic.
What does this have to do you with your business? Maybe more than you think.
4 Truisms of the Vin Diesel Approach
1. With great popularity comes great responsibility.
Recognize that you have the means of reaching out- to your community and beyond. What you post matters. Acknowledge that potential and work to build on it.
Likewise, remember that you are putting yourself out there in front of a (hopefully) increasingly large audience. If there’s a problem, you will most likely hear about it. So also acknowledge the potential to get a lot of feedback, and stay on top of it.
2. Just be yourself.
Of course you don’t want to spill the beans about particularly personal or unprofessional issues – but fans do want to know what you’re up to, and they respond (surprise surprise) to honesty. Vin Diesel’s page keeps fans updated about what’s happening in his life – it’s relevant, informative, and genuine. The above post about a family get-together and a fun memory, for example, elicited nearly 28,000 likes and over 3500 comments. Turns out simple and heartfelt still goes a long way.
3. Don’t be afraid to ask for help.
Ask your viewers what they think. You’ll not only get some insightful feedback, you will reaffirm for your fans that they have a purpose and can make a positive contribution to your page.
4. To all your fans be true.
Let your fans know you appreciate their feedback. If you ask a question, thank your fan base for answering it. If they make a comment or observation, let them know you like hearing what they have to say. You won’t have time to personally respond to every individual post – and if you get several thousand per post chances are you won’t be able to read them all. But let them know their thoughts count.
At the end of the day, none of this is rocket science. So if you find yourself saying, “obviously” after reading this post, then you’re on the right track. Keep at it, and don’t do anything Vin Diesel wouldn’t do – at least when it comes to good Facebook posting.
MARKIT Group staff