If your business is on Facebook , you probably know how frustrating it can be to attract new fans to your page. Contrary to popular belief, adding fans is not as simple as spamming all your friends and acquaintances with a request to ‘like’ your page.
You know your company has a lot to offer, so why is it so tough to get people to your page?
It should come as no surprise that your Facebook fan page must be worth visiting, or it will be overlooked (most likely for other pages that are interesting). But making your Facebook voice heard doesn’t have to be an exercise in frustration. Here are some innovative ways to effectively market your business on Facebook, gather an active fan base, and increase brand awareness. Read on…
1. Work with what you’ve got
Do you have an e-newsletter or another kind of monthly update that you send out to customers and friends? If so, you’ve already got a big audience for your Facebook fan page! Send out an invitation to your email subscribers announcing your presence: include a link to the page, and encourage people to become a fan to stay up with your latest news, promotions, and projects.
2. Make Facebook a part of your daily correspondence.
When you send out emails, you have a great opportunity to remind recipients about your Facebook page every day. Under your signature, add your website, contact information, and another line with a link to your Facebook page that says something like “find us on Facebook,” or “become a Facebook fan.” Get creative and make your message short and inviting.
3. Make sure customers land on the best section of your Facebook page.
Did you know you can set any tab you like as the landing tab your visitors will be automatically directed to when they click on your Facebook page? Create a ‘welcome’ tab and make it entertaining. Include a stellar welcome video, or use an eye-catching design scheme to talk about your company and highlight what it has to offer.
Bonus: this also works well for Facebook competitions!
4. Tweet your way to fans.
If you already have a Twitter account, you now have a new Facebook audience. Connect the two so that any Facebook posts you make will automatically be posted on Twitter, too. It’s easy to do and helps you reach a lot of possible fans without even trying.
5. Don’t forget about your physical presence.
Sometimes we tend to separate our online advertising from our physical advertising – this is a mistake. Use your physical storefront and premises to direct customers to your social sites. Put a sign in your window, add a section at the bottom of your brochures, and include links on the business cards you hand out. You might be surprised at the positive response you get.
6. Enable freedom of speech.
Don’t forget that fans and potential customers should be able to participate with your brand. Interaction is your key to success: ask for opinions, allow comments to be added under your posts, and let fans post to your wall. If you’re feeling courageous, you could even allow fans to post to your wall (find your sharing options under account -> privacy settings -> customize settings). When people feel that their input is valuable and their voice is heard, they will be much more likely to stick around.
And speaking of opinions…
7. Set up Facebook Questions
Facebook’s latest update of its Questions tool is already seeing a lot of use. It’s basically a poll feature for your fan page. Go here to grab it, then click on it to ask a question for your fans to answer. You can even add in a series of choices from which they can choose. It gets attention and you learn more about your followers.
8. Add some flair
Include a few interesting sharing options or extra apps. One easy example is the Facebook badge: which allows you to share your Facebook info on other sites (such as blogs and photo sites) and even showcase a selection of your favorite Facebook pages. If you know what you’re doing, you can even use an app like Profile HTML to create unique badges.
9. Give your fans some incentive
Finally, remember that your fans want to be rewarded for participating. If you have a giveaway, spread the word that your fans can be entered into a drawing if they ‘like’ their page. Facebook has some specific guidelines about contests, so make sure that you consult them before going beyond the ‘like our page to be entered’ idea.
Bottom line: if you encourage them, fans will come.
Be creative, be persistent, have fun, and watch your fan base grow!
MARKIT Group staff