To all our MARKIT Group fans, friends, and customers,
We were recently forwarded this article, and wanted to post it here to share with you all. It’s a fantastic idea put forward by Mercedes-Benz USA that will both empower their brand and further a number of important charities in the U.S. The underlying support and marketing visibility will come from the company’s implementation of social media in all stages of this innovative competition, particularly Twitter.
The results of the upcoming Mercedes-Benz long-distance social media driving competition will be revealed in commercial segments during next month’s Super Bowl – here’s a sneak peek of who will be driving, who will be managing each team, and what each team will strive to accomplish in order to win a brand new 2010 C-Class Coup. Bet you didn’t know Serena Williams and the founding member of Run D.M.C. are getting involved, did you?
Read on to find out more about who will be involved. Pick a team to cheer on, and be entered to win a prize of your own. Three cheers for a great marketing idea -we can’t wait to see the results next month!
Mercedes-Benz USA Creates Twitter-Inspired Race for First Super Bowl Ad Campaign