Introduction: The New Mac App Store

“The Mac App Store is just like the App Store for iPhone, iPod touch, and iPad…You can browse Mac apps by category, such as games, productivity, music, and more. Or do a quick search for something specific…When you find an app you like, click to buy it.”
Mac App Store homepage.

The much-anticipated Mac App Store has officially launched – bringing with it a tidal wave of opinions, first impressions, and reviews that range from ‘it’s great!’ to ‘it’s not that big of a deal.’ We’ll let you decide for yourselves just how useful you think this newest Apple offering is, but in the meantime, here is a brief introduction. Happy surfing!
The MARKIT Group Team

The first thing you need to know about the Mac App store is that you can’t use it until you update from OSX 10.6 to 10.6.6. Go to ‘software update’ under your apple menu at the top of your computer screen, or visit the store home page: apple.com/mac/app-store.
Once you’ve updated, the world of over 1,000 apps is yours – there are free and paid options in a variety of categories including games, music, and education. It’s essentially the desktop version of the iOS platform that’s been available online for several years, though Apple and many users who have already tested the site claim that it is much simpler and more convenient.
You can browse by category, or type in specific searches – it’s easy to amass a large quantity of apps before you know it, so surfers beware! There are already a number of best-sellers, as well as some popular suggestions. Below is a sampling from several categories:

Garage Band:

Record and mix your own music – the latest version of Garage Band with the latest improvements.

Angry Birds:

Not surprisingly, this wildly popular game made the list of top downloads. Since its release in early 2010, this puzzle video game has enjoyed a massive audience.

iPhoto:

The Mac version of other popular photo editing programs such as Picasa: import your digital photos, then mix, organize, label, crop, edit, and compile your photos creatively.

Numbers:

A spreadsheet for Macs, this app helps you track your finances, crunch numbers, and organize data.

Sketchbook:

A drawing and painting app that is particularly effective for illustration, storyboarding, and product design.

Twitter:

Not necessarily anything new, but certainly useful; helps you organize tweets and followers and more from your Mac desktop.

What we’ve come up with:

Biggest Pro: You can download apps to all of your mac devices and machines, and download them again if needed.
Biggest Con: There have been some complaints about the price; some buyers feel that the apps cost too much.

Further reading:

The Mac Store: Great Mac Apps
Apple Launches Mac Store with More than 1,000 Apps
The Mac Store: A Walkthrough [Gallery]
Now it’s your turn: let us know what you think of the Mac App Store, and tell us what you’ve downloaded!
Meghan Ingram
MARKIT Group staff
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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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