With January right around the corner, many of us are pausing to consider what we have learned and experienced in the past year, and noting the ways in which we have seen our business grow.
One big topic that deserves some attention as we round out 2010 is SEO (search engine optimization). Increasingly, businesses are undertaking the crucial task of managing their online reputation with the help of a search engine optimization expert, to assure the highest possible level of positive reviews and visibility.
Marketing Profs recently published an article that deals with this subject, and particularly addresses how to handle a negative SEO experience. Don’t become discouraged or write off SEO completely because of one bad experience; take the time to find an honest expert in the field who can help your company grow and become more successful.
Enjoy the article, and leave us your thoughts and comments at the bottom of the page!
Put That Bad SEO Experience Behind You and Move On
Published on December 27, 2010
“Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep,” writes Stoney deGeyter at Search Engine Guide. “It seems like every few months some high-profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout the SEO community.”
When you get burned by SEO—when a company has failed to deliver what it promised or, worse, cheated you—it’s perfectly natural to decide SEO isn’t worth the trouble. But before you write off all of search optimization, deGeyter has this advice:
Consider what proper SEO could do for your company. In the age of Google and Bing, a company without an SEO strategy is at a significant disadvantage. DeGeyter recounts an experience with his mechanic, who was unable to diagnose his truck’s problem—but kept the $80 diagnostic fee anyway. “Now I could swear off auto mechanics forever because of that one bad experience,” he says, “or I could find a new mechanic that is more reputable and trustworthy.” Practically speaking, he had to go with Plan B.
Use what you learned to find the right SEO provider. This means doing your research; getting recommendations; checking references; verifying the results candidates claim; and interacting to detect any potential communication problems. “Being diligent isn’t foolproof,” he notes, “but it is a fool suppressant. By taking the time to look into each of these areas you’ll be far less likely to pick another lemon SEO.” More than likely, you’ll pick a winner.
The Po!nt: Walk it off. When you’ve had a bad SEO experience, condemning all SEO will only set your business back further. Instead, do what you can to make your next experience a better one; there are plenty of honest SEO experts out there ready to help.
Source: Search Engine Guide.
MARKIT Group offers a suite of customizable options for SEO and brand reputation management, and we welcome the opportunity to discuss with you how we can help improve your business’s visibility and reputation, both online and offline.