Awhile back we posted a marketing video that we created for one of our clients, Pascale Communications LLC. We wanted you to see a solid example of what an innovative marketing idea put into practice can do for your business. Today we are posting the video again to remind you how important creativity is. Think outside the routine-driven, same-as-everyone-else box you can unknowingly put yourself into and dare to make some waves. If you don’t stand out, you won’t grow – and you certainly won’t attract new business prospects or gain positive reviews. Try to weave social media into more traditional forms of advertising:
work with the resources you have, and take them to the next step whenever you can.
For example, our client Pascale Communications held an event where some of their customers made brief speeches expressing their satisfaction and gratitude to the company. MARKIT Group captured these speeches on film and created a video. A traditional marketing strategy, testimonials, got a 21st century digital face lift: now these testimonials can be watched and heard, not just seen on paper. It improved Pascale’s business ratings and helped grow their visibility, both on and off-line. And even better, it is also a wonderful sales tool.
Watch the video we created for Pascale Communications:
This is just one good example among countless others that your business could be implementing. Remember: be innovative, be flexible, and keep exploring the wide world of social media opportunities to stand out from the competition.