Girls vs Guys Online

As much as we love to point out how similar men and women are (disproving old and often incorrect stereotypes about gender), there are of course many areas where we are indisputably different. And this is actually a good thing – social networks are malleable, guided and shaped by the people who use them, and both men and women are accomplishing a lot on their favorite platforms.

For example, men are more active on LinkedIn than women (54% men), while Twitter has attracted a majority female audience (62%). Men also spend about an hour on YouTube each week, compared to about 35 minutes for women.

These features are a little subjective, naturally – we know a lot of gals who spend more than 35 minutes a week on YouTube, and a lot of guys who are extremely active on Twitter – but it’s interesting to see where we gravitate to when we want to be social.

And here’s the real kicker: according to Entrepreneur, more women (71%) are active on social media than men (62%). Does this surprise you? How active are you online, and what sites do you prefer?

We found a really great chart with some info about this subject from Internet Service Providers – take a look!

Please Include Attribution to InternetServiceProviders.org With This Graphic

IGNITE Heart Ball a Fantastic After Party

Our client Just Like Family Home Care participated in a fantastic event this past weekend: the Ignite Heart Ball After Party benefited the American Heart Association, and was held at the Hyatt Regency coconut Point Resort & Spa in Bonita Springs, FL.

Open Bar, a free signature Ignite drink, and fabulous entertainment provided by DJ Ceron made for a wonderful evening, and cocktail attire made it classy! We had so much fun helping them promote this special event and wanted to share the official poster with you here. Congrats on a successful fundraiser, guys!

 

Who REALLY sees your Facebook posts?

A great new infographic just came out from SocialMouths.com with a refresher on how Facebook chooses who sees your posts, as well as how it chooses what posts YOU see. So what can you do to make sure the right audience is looking at your business’ Facebook posts? Check out the facts below. To read the full article, follow this link to SocialMouth’s page.

Who Is More Likely To See Your Posts On the Facebook News Feed? [Infographic]

PostRocket revisits the Facebook Algorithm to understand why we are predetermined to see some posts on the News Feed and, more importantly, who is more likely to see yours.

Let’s start by stating the obvious, Facebook’s EdgeRank is complicated and it will be nearly impossible for any business to lay down an accurate projection of what is going to happen with each post published to the network.

 While that could be a huge waste of time, having a basic understanding on how Facebook determines why some people sees your posts and others don’t is very important.

There are many factors playing a role in this mumbo jumbo that goes from previous affinity between the source and the recipient to the impact each piece of content generates and even negative feedback. All these items are directly affecting your Facebook Reach on a post-by-post basis.

READ FULL POST

Boots ‘N Boogie a Stomping Success

MARKIT Group CEO Nannette Staropoli and her team of all stars organized an amzing, fun-filled night for the Friends of Foster Children of Southwest Florida, to wild success. MARKIT Group was so honored to have a hand in the success of the evening, and we are grateful to everyone involved for their hard work – what an unforgettable night!!

Here are a few of our favorite pictures from the evening…

Try the Facebook myList App

By Meghan Ingram | Follow on Twitter: @meghaningram

Have you heard about Facebook’s ‘myList’ app? Think of it as Pinterest’s less-popular competition. It has 6,800+ users per month, compared to Pinterests’ enormous 48.7 MILLION users per month! But just because it isn’t as hot as the pinning giant doesn’t necessarily mean you should ignore the potential behind the myList idea.

Basically, myList is a space where Facebook users can go to connect with others who share their interests. Whether your passion is home decorating, triathlons, or books on bugs, myList can suggest people, pages, and resources to help you explore to your heart’s content. It’s easy to select your interests, create lists, add new items to these lists, and share your lists with others. myList also has a handy feature that allows you to capture pictures and info directly from the web.

Here’s what you’ll see when you take the myList tour.

The good:

myList is easy to use and provides a lot of social interaction.

The bad:

myList is a little less streamlined than Pinterest, and its predictably cluttered Facebook format means a lot more muddling through images and side bars, and a lot more rubbing up against other virtual users – not something that some people appreciate when all they want to do is grab content to save for later.

Our verdict:

Give it a try. Either you’ll find it entertaining and maybe a little bit useful, or you’ll delete it a few minute after installing, and head back over to Pinterest to find another 5-minute ab workout or pictures of that exotic vacation spot you wish you were visiting right now instead of sitting at your computer reading this post.

Do you use myList? And if so, do you like it as much as Pinterest? We’d love to hear!

Starstruck a beautiful success!

Our fearless CEO Nannette Staropoli recently participated in the 2013 StarStruck benefit for the American Red Cross – what a night! Nannette took home a trophy for best dancer and another trophy for biggest fundraiser! She looked radiant, as did the other dancers. Those dance lessons definitely paid off! Congratulations to everyone involved!

The Red Cross issued a brief update on their website about the evening. Very cool!

StarStruck 2013 was a beautiful success!

Nannette Staropoli, sponsored by Home-Tech, took home both the Audience Favorite and Top Fundraiser awards. Congratulations to her and all the celebrity, professional and spotlight dancers who performed wonderfully. Thank you to all our sponsors, guests and volunteers who made the evening so special.

Stay tuned for more updates.

Wishing all of our friends, fans, and family a happy easter!

Wishing all of our friends, fans, and family a very happy Easter! http://ow.ly/i/1Ms8o